Online Master of Science in Global Marketing Management Degree
Students in the online Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students in the Global Marketing Management graduate program obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. Through these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.
Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:
- An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.
- An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.
- The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.
- An appreciation of the complexity of global production and distribution.
- Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.
- Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.
- The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
- The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.
- Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.
- The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
- Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.
Accredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS)
Accredited member of AACSB International―The Association to Advance Collegiate Schools of Business
Why Choose BU’s Master of Science in Global Marketing Management?
- In 2017, Metropolitan College’s online master’s degrees in management were ranked #10 among the Best Online Graduate Business Programs (Excluding MBAs) by U.S. News World Report .
- MET’s online management programs are accredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS), and Boston University is an accredited member of AACSB International―The Association to Advance Collegiate Schools of Business.
- Students may enroll in courses online with students and faculty from Boston University’s international partner universities in Asia, Latin America, and Mexico, gaining valuable perspectives on the economic, cultural, and historical business practices of other nationalities.
Meet Dr. Kip Becker, one of the faculty members you’ll work with in the Global Marketing Management program.
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [4 credits]
METAD655 International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm’s business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations’ rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [4 credits]
METAD737 Innovative Marketing Techniques
Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [4 credits]
METAD856 Market and Economic Research and Analysis
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation. [4 credits]
(Two courses/8 credits)
Select two additional Administrative Sciences graduate-level courses (8 credits) with advisor’s approval. Graduate-level courses may also be selected from other Metropolitan College departments or other Boston University schools and colleges, with an advisor’s approval.